Est. London 2019
Manifesto
Reloaded was built for the room, not the review. We started in a disused print warehouse in Hackney in 2019 with a generator, a soundsystem on hire-purchase, and a conviction that London's underground had calcified into performance. Seven years later the conviction holds.
We do not book names for their press trajectory. We book artists who understand that a dancefloor is a temporary architecture — that the right frequency at the right moment can restructure a body's relationship to the room. Blawan, Ancient Methods, Actress, Powell, Surgeon — these are artists who have played rooms we've built because they play rooms, not sets.
Every venue is chosen for acoustics first, logistics second. We work directly with Fabric's production team, Printworks' structural engineers, Corsica's residents. We employ local riggers, local barrier crews, local medics. The money stays in the city. The sound stays in the room. No livestreams. No guest-list culture. You pay what everyone pays, or you don't come in.
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